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Service please!
The story:
Adam's and The Oyster Club, two of Birmingham's premier restaurants, offer exceptional cuisine and service that reflect the city's growing culinary reputation.
The work set out for this collaboration was on establishing and implementing a social media strategy that strengthens their connection with their online followers.
Despite an already stellar reputations, the idea was to adopt a fresh and proactive approach to community management and focus on greater customer loyalty and engagement.
To achieve this, interactions with followers was intensified by spotlighting positive dining experiences, posting more frequently, and showing the artists behind the dishes.
This resulted in impressive results. Between August 2021 and August 2022, Adam's Instagram page gained 24.5% more followers than the previous year, with engagement increasing by an impressive 208%. This proactive approach has helped make Adam's reputation reach a new audience and elevated its position as one of Birmingham's premier dining destinations.
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Tunworth Cheese
To generate excitement for the New Year's Eve menu, I produced a promotional video that highlighted a signature dish and showcased its journey from supplier to creation.
The Adam's Experience
Michelin-starred restaurants are often viewed as exclusive and unapproachable, but Adam's wants to break away from this stereotype. To achieve this, I set out to create a brand video that would capture the essence of the dining experience at Adam's and challenge preconceived notions of what a Michelin-starred restaurant should be.
Coleman's Mustard
Coleman's Mustard approached the restaurant for a unique collaboration opportunity. Rather than settling for a typical photo opportunity, my idea was to present viewers with a behind-the-scenes glimpse of how a Michelin-starred chef could elevate a classic dish like mac & cheese using the product.
