The story:

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The 'Be Real' campaign aim was to celebrate the individuals who give Birmingham its unique character and spirit. A legacy project commissioned by Birmingham City Council, following the success of the Commonwealth Games. Drawing inspiration from TikTok-style content, the campaign presented the real-life stories of people from all walks of life.

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To achieve this, we conducted a comprehensive search for interviewees from diverse backgrounds, capturing their stories on film. I then edited these interviews into relevant snippets, bringing each interviewees experiences to life.