Dress to impress.
The story:
I joined British GQ as a Social Media/Video Intern, tasked with breathing new life into their social media presence.
On a daily basis, I performed a range of duties including monitoring daily trends and sharing relevant content, scheduling posts, filming and creating engaging content for social media, crafting Instagram stories to attract new readers, conducting interviews and writing articles using the CMS.
My primary responsibility at British GQ was to revamp their Instagram page, which had 431k followers but lacked aesthetic appeal and a connected content strategy.
To tackle this, I devised a comprehensive plan that included using high-quality images, crafting engaging and distinctive Instagram stories, searching the archives for relevant content and showcasing behind-the-scenes glimpses of the brand.
The results were impressive, with the page's follower count growing organically to 500k and beyond.
“Kash, meanwhile, as our first Video and Social Media Intern, has taken our Instagram account to another level with his endlessly creative story videos and beautiful and timely selection of shots, and is ending his six months here having just posted our three most successful Instagram posts ever. Yesterday he also directed, produced and starred in his own Facebook Live. In Hollywood they call that a triple-threat.”
— Becky Lucas ( Insight and Strategy Editor)