The story:

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The work with Chapter restaurant began at the inception stage, when the team was still shaping its vision and developing its concept. The role I had was to help the team clarify their goals, identify their target audience, and work on creating a compelling brand identity that captured the essence of their vision.

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The process started with conducting in-depth consultation sessions with the team, discussing their tastes, preferences, inspirations and explored various creative directions. Based on these insights, the team developed a brand that reflected the team's aspirations and values.

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It was I who had come up with the name: Chapter Restaurant. 

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Throughout the process, we worked closely with the Chapter team to fine-tune the brand messaging, visual identity, and marketing collateral, ensuring that every element was aligned with their vision and matched their audience.

 

Chapter has now emerged as a beloved and thriving restaurant in Edgbaston Village.