The story:

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STIHL GB wanted to expand its social presence and reach a new audience through TikTok. Having identified a strong community of tool users and enthusiasts already active on the platform, our team recommended TikTok as a natural next step for the brand.

 

Working as part of a four-person team, I contribute to the creative process from the initial brainstorm through to the finished content. Together, we develop ideas designed specifically for TikTok, with the STIHL team filming the concepts themselves before sending the footage to us for post-production.

 

My role centres on bringing those ideas to life through video editing — shaping the raw footage, pacing and storytelling into content that feels native to the platform while remaining unmistakably STIHL. With experience across filming, editing and copywriting, I’m able to approach each edit with an understanding of the entire content creation process, rather than post-production in isolation.​​

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