The story:

 

Selfridges Birmingham, a brand renowned for its innovative store schemes, exclusive offerings, and coveted merchandise have been working with the firm for over 5 years.

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My primary responsibility was to help promote the store's latest initiatives and generate interest around its offerings through impactful visuals and collaborations.

 

To achieve this, I produced the photography and videos for press releases and events, and collaborated closely with the regional teams in London and Manchester to align messaging and tactics.

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My role also involved creating and distributing engaging e-blasts that captured the essence of Selfridges' brand and communicated its offerings  to customers. Additionally, I worked on coverage reports and influencer collaborations that helped attract a wider audience in Birmingham.